The pallet company customers can finally find
Bluff City Pallet, a Memphis pallet manufacturer, needed to show up when contractors search for pallets in Memphis. Untangled Work helped them build AI-assisted SEO workflows and rebuild their website around what customers actually search for — and their own team now runs a repeatable content process themselves.
Where the hours were going.
The work was never the problem — the pallets were good and the customers who found them stayed. Finding them was the problem: when a contractor typed what they needed into Google, Bluff City Pallet wasn't in the answer.
Fixing that usually means hiring an agency and paying monthly, forever, for content someone else controls.
Built side by side — not handed down.
We took the other route: teach the team to run it themselves. Together we mapped what their buyers actually type into a search box — the products, the problems, the Memphis-specific phrases — and rebuilt the website around those real questions.
Then we built the part that keeps working after we leave: an AI-assisted content process, documented step by step, that turns what the team already knows about pallets into pages and posts a contractor can find.
A repeatable content process their team runs themselves.
The website speaks the customer's language, and the content process is a routine, not a project — run by the people who know the product best, on their own schedule.
No agency retainer. No dependence on us. A repeatable process they own.
In pallet manufacturing? AI for Manufacturers shows what we’d untangle first in your shop — or browse the other case studies.
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